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Analysis of young chinese consumer behavior : based on a survey of college students

山口経済学雑誌 Volume 64 Issue 6 Page 55-89
published_at 2016-03-31
C050064000604.pdf
[fulltext] 2.83 MB
Title
中国における若年層の広告意識と消費行動 : 大学生に対する実態調査分析を中心に
Analysis of young chinese consumer behavior : based on a survey of college students
Creators Bai Jinlong
Creators Li Haifeng
Source Identifiers
Languages jpn
Resource Type departmental bulletin paper
Publishers 山口大學經濟學會
Date Issued 2016-03-31
File Version Version of Record
Access Rights open access
Relations
[ISSN]0513-1758
[NCID]AN00243258
Schools 経済学部