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Influence by design of web top page - About area ratio, aspect ratio, layout and type of visual images

Memoirs of the Faculty of Engineering, Yamaguchi University Volume 64 Issue 2 Page 53-58
published_at 2014-03
A040064000208.pdf
[fulltext] 1.16 MB
Title
Webトップページの画面デザインによる心理効果 ― 画像の大きさ、配置、種類の差の影響について
Influence by design of web top page - About area ratio, aspect ratio, layout and type of visual images
Creators Kinoshita Takeshi
Creators Izumi Minako
Creators Fukuda Yumie
Source Identifiers
Creator Keywords
Web top page design of web top page image evaluation ANOVA
Nowadays, it is increasing that we receive various information by used to web-site. Therefore, the picture design of web-site may affect the impression of company and public institution for example. Pages of web-site are composited letter and image. It was supposed that image affects the brand image of company because im-age is easier to communicate than letter. In our previous research, we have examined about psychological in-fluence depending on area of the top page of web-site. And it is guess that layout position and type of image affects the impression evaluation. But letter may affect to impression evaluation. In this study, we examined about psychological influence depending on the picture design of web-site without letter. The experimental stim-ulus were used the wire frame and an image. Results show that the user impression was affected by size, layout position, and type of image on the picture design in top page of web-site by used of ANOVA and the impression evaluation. djustment on LCD. Results revealed that the layout angle of square was significant and the differ-ence of hue was not significant.
Languages jpn
Resource Type departmental bulletin paper
Publishers 山口大学工学部
Date Issued 2014-03
File Version Version of Record
Access Rights open access
Relations
[ISSN]1345-5583
[isVersionOf] [URI]http://memoirs.lib-e.yamaguchi-u.ac.jp/
Schools 大学院理工学研究科(工学)